Poznań is the first city in Poland to develop a platform for sustained promotion and marketing co-operation among among the City of Poznań and significant Poznan-based brands. One of those brands is Międzynarodowe Targi Poznańskie - a company closely linked with the capital of Poznan an Greater Poland.

The Consortium initiated its operations on 1 November with a nationwide promotional campaign “Lucky brands under a lucky star”. The cooperation within the Brand Consortium will be symbolized by logo "Made in Poznan" already familiar due to its characteristic blue star (asterisk).

Thanks to the cooperation within Poznan Brand Consortium and with the support of a unique logo: Made in POZnan*, the flagship products of the city (including Allegro, the largest Internet auctions service; Piotr i Paweł, domestic food brand; the designer products of VOX, the trade show experience of the Poznań International Trade Fair, 100-year-old Nivea cream, MAN and Solaris buses; as well as cars from Volkswagen factory) will inform both foreigners and citizens of other Polish cities of their place of origin.

Poznan is building its image based on a unique project that goes far beyond traditional forms of territorial marketing promotion. The city draws from the experience of great European cities. One of them includes the activities of Barcelona and Barcelona Activa project, as well as Berlin Partner project which integrates the city's economic and social potential. The image effect crosses the boundaries of the city.