Międzynarodowe Targi Poznańskie MTP POZNAŃ Polska
 
 
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Know- How

Trade fairs have measurable effects, especially if you plan your actions before, during and after the show, the effects can be even boosted.

Trade fairs allow you to achieve multiple goals simultaneously, and help you create and cultivate your personal contacts which are such a critical success factor in the competitive reality of today`s market place. For all these reasons, so many leading companies consider trade fairs to be an important element of their marketing strategies.

BEFORE:

  • to define detailed goals for your presence at the show;
  • to design your stand so as to make it conducive to the achievement of the defined goals;
  • to invite potential customers to visit your stand;
  • to precede your trade fair appearance with public relations activities;
  • to organise training for your stand staff;
  • to use the opportunities offered by the Internet.

By preparing well for meeting your customers at a trade show, you:

  • reduce sale costs by 45%;
  • streamline your sales process by 40%.

DURING THE SHOW:

  • motivating your stand staff every day;
  • attracting customers;
  • focussing on the key target customer group;
  • skilfully using contact with the media.

AFTER:

  • make an honest analysis and assessment of your appearance at the show;
  • measure the results - by comparing the planned goals with the achievements;
  • use the contacts established during the exhibition;
  • contact your visitors by mail;
  • maintain contacts with the media to ensure appropriate press coverage;
  • book a stand for the next year

 

 

Association of Exhibition Organisers
"L'Avenir du Media Salon", Public Systeme/Comexpo/Ipsos,   France
Power of Exhibitions II, Belgium

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