For years, we have been a "Polish window on the world", and we were associated mainly with fair organization, but the scope of our activity is much wider. Today, Międzynarodowe Targi Poznańskie also means marketing services, fair stand construction, catering services, venue management and a conglomerate of such brands as Poznań Congress Center, IDEAEXPO.MTP, City Marketing of GARDENcity providing complementary services in the event organization industry.
Organization of trade fairs at the MTP fairgrounds and in other locations
Our portfolio includes 100 brands. It also includes B2B events, aimed at professionals, and B2C trade fairs – large events and local festivals. They are attended by guests from all over the world, also thanks to the Hosted Buyers programme, a match-making project consisting in organizing business meetings of exhibitors and a selected group of commercial partners. It is worth noting that the most important trade fairs for Polish export sectors are held in Poznań. Examples? Meble Polska Furniture Fair (furniture), Polagra Food (food), Budma (woodwork), Motor Show, TTM (automative) and ITM (metal industry).
Supporting activities – training, publishing and marketing research
In our publishing portfolio, we offer six titles dedicated to such industries as e.g horticultural, angling or funeral industry. We keep in touch with our exhibitors also in the period between the fairs, and we can dynamically respond to their needs. The results of our efforts are congresses and training sessions organized, being a place where new ideas are born. We inspire and we become inspired ourselves. A significant support for our partners are reports and knowledge databases on Polish and foreign entities, prepared by the Infocredit company that we cooperate with.
Space arrangement, stand construction at MTP and in other locations
The construction of modern stands and space arrangement at the MTP fairgrounds and in other locations is dealt with by IdeaExpo.MTP, which features 30 years of experience, translating into nearly 6,000 fair stands built per year. Our portfolio includes both small system stands available for small businesses and complex structures built according to individual concepts for market leaders.
Venue Management – MTP fairgrounds management
We offer 17 spacious, air-conditioned exhibition halls, which create favourable conditions for business talks. We should also mention here the excellent banquet facilities, and the Earth Hal for 2,000 people. Our open external area allows our visitors to park 2,000 cars. From 1 January 2018, we have been the operator of the Arena Sports and Entertainment Hall, which is a natural extension of our business. We take constant care about our exhibition space and we freshen it up on a regular basis. Among our recent investments, it is worth mentioning the modernization of exhibition Halls 6 and 6A, modernization of Hall 4, or construction of a new entrance to the Garden City restaurant. Our most recent plans comprise the construction of a multi-level car park and further continuous opening up to the citizens of Poznań. In the near future, Hall 1 is to become a place of co-working and city meetings, while Hall 12 is intended to become an interactive museum of Polish economy and MTP history.
Congresses and conferences – our own and PCC events
MTP is both an organizer and host of conferences, congresses, cultural, sports and corporate events. In 2017, Poznań Congress Center organized 260 events. Currently, Earth Hall is occupied on average every third day in a year, and it needs to be booked four years in advance. In Poznań, and using the infrastructure of Międzynarodowe Targi Poznańskie, such events were held as the World FDI Congress, 24 International Congress of Political Science, National Assembly, or the United Nations Conference on Climate Change. In 2018, we will host such international scale events as the NATO Tiger Meet (a Rally of NATO Military Air Forces) or the Euroson Ultrasound Congress. For the year 2019 the Racing Pigeon Olympiad is scheduled, which will bring together 20 thousand pigeon enthusiasts from around the world.
Gastronomy at MTP means, on the one hand, modern Garden City restaurants with sophisticated interior design in Hall 15, and on the other hand catering services we provide. In the restaurants you can eat tasty food during the fairs, and in the period between the trade fairs you may organize a corporate event or family celebration.
Marketing and market analyses
MTP is a modern company using web portals, applications and IT tools. We use cutting-edge tools to analyse and study the traffic concerning visits to our sites, and we provide comprehensive digital marketing services. We also organize online campaigns in social media, and we offer telemarketing and e-mailing services. Our CITY Marketing brand provides outdoor advertising services, both in the area of the fairs and in public space.
Thanks to its infrastructure, experience in preparing large scale business and entertainment events, Międzynarodowe Targi Poznańskie can organize almost every event from beginning to end.
In 2017, 57 trade fair events organized by MTP were attended by more than 9 thousand exhibitors, including approx. 1,600 from 59 countries of the world (data verified by Centrex).
In 2017, our fairgrounds were visited by more than 710 thousand visitors (data verified by Centrex). To this group the guests of congresses, conferences, and cultural and sporting events need to be added. In total, the MTP fairgrounds host annually more than 1,100,000 people.