Top Marka is the largest study of its kind in Poland, covering 500 brands across 50 industries. It allows brands to compare not only within their direct competitive environment, but also more broadly, against other sectors.

The ranking was created based on an analysis of more than 28 million pieces of information from the press, the internet and social media. In an era of dynamic technological changes and the growing importance of business and consumer responsibility, brands have faced significant challenges. Top Marka shows how different industries handled these challenges. The study serves as a communication guidepost and provides a strong starting point for further detailed analyses as well as for shaping and refining communication and promotional strategies.