World-renowned authority in the field of organizational strategy and competition, currently the most frequently quoted business and economics researcher Michael E. Porter will arrive to Poland at the invitation of Grupa MTP, organizer of the Golden Marketing Conference.

A star of economics, creator of the Value Chain, Porter's 5 Forces and Porter's Diamond concept will visit Central and Eastern Europe for the very first time to take part in the two-day conference organized by Grupa MTP.

Michael E. Porter is considered one of the foremost authorities in the world, whose concepts received e.g. the Wells Prize in Economics, A. Smith award and three McKinsey awards. Stowarzyszenie Zarządzania Strategicznego (The Association of Strategic Management) considered him the most influential researcher of strategies of enterprises, public sector
and non-profit organizations. He is a strategic adviser of leading US and international companies, government and the social sector. He has twenty-three honorary PhD degrees, and he is the author of 19 books and over 130 articles.

Throughout his career at Harvard Business School, he has used the theory of economics
and strategic concepts, confronting many of the most difficult problems faced by corporations, economies and societies, including market competition and corporate strategy, as well as economic development, political competition, natural environment and healthcare. His approach is based on the general understanding of the economics and the structure of complex systems, and not their individual elements or parts. His extensive research are widely recognized by governments, corporations, NGOs and academics around the world.

For the first time in Poland, during the Golden Marketing Conference, top management representatives, marketing directors, decision-makers in the field of brand development strategy, as well as representatives of financial and business institutions and the scientific community will have an opportunity to take part in a unique lecture on the European scale by Michael E. Porter.

The Golden Marketing Conference will be held on 19-20 March in Poznań, at the fairgrounds of MTP Poznań Expo. It is a two-day event addressed to top management representatives – members of management boards, marketing executives and decision-makers in the field of brand development strategy. The organizer – Grupa MTP – invited the most interesting personalities: twenty experts in their fields. The special formula based on long lectures on the highest global level and inspiring networking in a specially prepared area will result in a groundbreaking event of large business potential for top management representatives.

During the two-day event, market experts will discuss e.g. the use of marketing automation, business opportunities of AI, Google Ads, Analytics, building unconventional marketing strategies, and many other topics that are currently of the utmost importance for the industry.

For detailed information on the Golden Marketing Conference visit: https://goldenmarketing.pl/