The Transform Awards Europe is an award given by Transform Magazine, the UK's industry magazine, for the best practices in the development of corporate, product and global brands in Europe. Grupa MTP took the third place in the category "Best Brand Architecture Solution".
This is a great distinction and recognition for efforts made to build a new image of Grupa MTP. A wide range of services which enable us to comprehensively implement the largest congresses, trade fairs and events has been included in a modern and coherent form. Rebranding a brand with a hundred year long tradition is a very big challenge, which is why such a prestigious award makes us proud and motivates us to continue our work - says Przemysław Trawa, President of the Management Board of Grupa MTP.
As part of the new strategy, a corporate brand was created - Grupa MTP, combining the portfolio of facilities (MTP, Poznań Congress Center, Arena Poznań) and services (Idea Expo, Garden City Restaurants, City Marketing, ToBilet.pl). Thanks to the clear architecture of the brands, the capabilities of Grupa MTP in terms of comprehensive organisation of fairs, congresses and events are clear to customers and participants of the events.
The concept of rebranding the Poznań International Fair brand, which was implemented in 2019, was developed by the global creative agency - Dragon Rouge.