The poster promoting Poznań Game Arena 2018 - the largest computer, console and multimedia entertainment fair in Central and Eastern Europe - was designed commissioned by the Grupa MTP. This is a unique distinction, because the organizers of the most important fairs from around the world take part in the competition.
The competition initiated by the International Plovdiv Fair (Bulgaria) in 1997 and implemented in cooperation with UFI - the World Association of the Exhibition Industry, is an internationally recognized initiative that awards artistic works and design.
The jury evaluated all eligible posters based on the following criteria:
- Interpretation of the exhibition theme.
- Design concept.
- Integrity and original presentation of technical parameters of the event, dates, place and name of the exhibition.
- We are proud that our poster “Poznan Game Arena” in MTP Poznan Expo received the UFI Award for second place. Through the design and conceptualisation of the image from Muszu Design created by Marek Bajon, we wanted to convey far-reaching and innovative sector of playing and gaming from around the world represented at the fair - Łukasz Wołonkiewicz, Poznań Game Arena Director.
The jury of the 23rd International Exhibition Poster Competition awarded the first prize to Informa Markets for the "Calling Bell" poster created by Parag Bandodkar, Senior Artistic Director, MacNeil Kapil, Senior Copywriter and Sarthak Had, Senior Designer.
The third prize went to Fiera Di Roma - Roma Moto Days. Poster designed by Aldo Drudi from Drudi Performance.
The awards will be presented during the 86th UFI World Congress, which will take place from November 6 to 9, 2019 in Bangkok. And from October 18-20, 2019, we invite you to the Poznań International Fair for the 13th edition of the Poznań Game Arena.